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Perspective: A different point of view.

Helping businesses understand and navigate the landscape of the disabled consumer market since 1998.
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Helping businesses understand and navigate the landscape of the disabled consumer market since 1998.
Spotting potential misrepresentations of your message is as simple as changing your point of view. Read on for how.
Adjacent to disabled is not disabled.

Authenticity matters

Mainstream marketing and pr agencies and self styled marketing gurus often claim to know the disabled market and how to reach the disabled market due to their own proximity to disabled people.
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